Tirana, 19 September 2017 – Sophie Caffe, a chain of well-known coffee shops, with its 13 units and approximately 10.000 consumers daily, joined today the UN-Albania campaign to spread awareness and promote support for the Sustainable Development Goals known in Albania.
“Happy Tickets” or messages that accompany coffee servings, are the most successful forms of marketing at Sophie Caffe. ‘The happy tickets” branded with the 17 Sustainable Development Goals will be served to clients together with the coffee they order.
“Happy tickets” are simple messages and aim to make these goals known to the public. For those who have interest to learn more about the Sustainable Development Goals, or want to get involved and contribute for their achievement, the UN Albania website is also displayed with the messages providing information on how to get involved.
“We are grateful to Sophie Cafe Chain in Albania for having partnered with the UN to raise awareness about the Global Goals. The business community has a vital role to play in the SDG achievement. The case is very clear. Achieving SDGs means an improved environment for doing business. We hope this partnership will trigger new ones at the benefit of development”-said Brian Williams, UN Resident Coordinator in Albania.
In September 2015, 193 world leaders approved the Global Goals or otherwise named Sustainable Development (SDGs), a series of 17 ambitious objectives which aim at ending poverty, fight inequalities and injustice, establish good quality health, social and educational services and accessible to all, and address climate change effects until year 2030.
The United Nations agencies in Albania are commemorating the second anniversary of the 17 Global Goals through a series of activities all over the country.
The partnership with the Sophie Caffe network is part of this campaign and aims at informing people from all walks of life about the Global Goals and call upon each and every individual to separately and altogether play an active role in meeting them by 2030.
A video spot on this collaboration of the UN Albania with Sophie Caffe may be watched here:
To learn more on the Sustainable Development Goals please visit: http://www.un.org.al/sustainable-development-goals